As a tour and activity operator, your website knits together all your online profiles and is the one place you can truly communicate your value package the way you want to, and ultimately secure direct bookings. Your website is therefore the most important aspect of your online marketing. But maybe you’re not getting the bookings you feel you should be? Maybe you don’t feel you’re communicating the right message? Or maybe you think a review is overdue and would like an expert to take a look?
A Tourism Tiger website audit is focused on usability with the intention of increasing your conversions through changes you’d be able to make yourself or pass on to your website designer or developer. We’ll analyze your website from the point of view of your different types of guests, as well as from an onpage SEO perspective, and send you a report with a minimum of 10 specific suggestions based on our experience and the best practices we’ve uncovered.
What Will Your Audit Include?
A fast loading website is essential if you want to reduce your bounce rate and keep your audience captive. We’ll assess how fast your site loads and give you some inside tips on how to speed it up where appropriate.
Your site may look great on desktops & laptops while visitors on mobiles and tablets are suffering. We’ll take a look and give you suggestions on how to resolve any issues.
Most visitors have a goal in mind when they land on your site. The easier it is for them to achieve that goal the better they’ll feel. We’ll assess how easy it is to explore your site and give you pointers to ensuring more intuitive navigation throughout your site.
Ease of Booking
Hand in hand with navigation is how easy and intuitive it is for your clients to book. We’ll check to ensure there’s all the information present for your visitor to take action, and give you ideas on how you could make that process even more seamless.
Your site is full of text, photos and maybe even videos – this is the stuff that makes the difference between a yes and a no. We’ll go through this content with a fine toothed comb and give you tips on how to take it to the next level!
We know that working your way up the slippery pole of Google search results is important for you in order to grow organic traffic. While we won’t conduct in-depth keyword research as part of this package, we’ll check the different elements of your site and show you where you can improve.
Why Choose This Package?
We’ve seen it all — the good, the bad, the ugly. We’re ready to give you priceless advice on what works and what doesn’t based on our years of experience.
We won’t overwhelm you with fancy features that require a expert to understand & make. We’ll focus on small, easy changes that will help you achieve your goals.
If you’d like clarification on any of the points raised, or even want to run your changes past us once you’ve put them into action, then we’ll be available to speak with.
Website Audit Sign Up
Our one-off audit package is available for a flat rate of US$350. If within a year you decide that you’d like us to build you a new website, we’ll give you the $350 off the usual price.
Our team are experts at using our own Tourism Tiger backend system- getting to grips with your own CMS or code would be too time consuming. If think you’ll need help actioning any of our suggestions, let us know and we’ll be able to help you find someone.
If you decide that it’ll be too time consuming or expensive to update your site and would rather start afresh, you’ll get the price you paid for your audit discounted from your new Tourism Tiger website build!
In this package we’ll be focusing on the front end, or the ‘visible’ part of your site, so you don’t have to worry about sharing any of this information with us. If, however, you’d like a deep dive into your website data, get in touch and we’ll be happy to discuss a different package.
You should expect your audit to be completed within 10 business days from the day of payment. We will, of course, be in contact before then to get to understand what’s most important to you.
If you already have a website with us and would like us to analyze it with you, then please contact your TigerCare account manager and they’ll be happy to do so as part of your standard plan. If it’s easier, you can fill out the TigerCare contact form by clicking here.
Thanks again, I would be very happy to use and recommend your (Tourism Tiger) services to other companies going forward, it has been an exemplary level of service.